Projects
01
Xiaohongshu Personal Brand Growth
Built a distinctive personal IP rooted in contrast, authenticity, and purpose. From visual tone to writing style, every detail was designed to reflect a consistent voice that audiences could relate to—and trust. I intentionally positioned the account not just as lifestyle content, but as a personality-driven space where value and action meet.
I grew the channel to 23K+ in 3 month, with a save rate exceeding 30% on multiple posts—placing content in the top 5% of accounts in similar categories. My revenue totaled over $180K USD, with $70K+ donated toward causes I openly documented: rescuing 500+ stray animals and restoring 10+ heritage temples in just 1 year.
This was an experiment in emotional resonance and long-term audience building. I used vulnerability, humor, and offline impact to reinforce trust, turning what began as “posts” into a relationship-based ecosystem. The result? A community that not only watched, but acted with me.
02
LARAMS Game Day Content
Collaborated with the LARAMS official media team to produce TikTok and RedNotes videos capturing fan culture and behind-the-scenes energy.
Focused on emotional storytelling to boost engagement and in-game social presence.
03
Ju’Li Exhibition | Curator
Curated “Ju’Li,” a hybrid exhibition combining sculpture, spatial design, and cultural storytelling.
Designed both digital and in-person experiences to invite reflection, movement, and sensory connection.
