Experience & Creative Work

Launched a fashion brand with Milan collaborators, overseeing branding, PR, and influencer strategy.
Led design thinking sessions, curated product direction, and coordinated model sourcing and campaign shoots.
Helped drive 2x online exposure in the first 2 months through content and community building.

Founded an art media studio that helped niche artists build visibility and monetize their work through curated content.
Led a 10-person team and generated $800K+ USD in sales.
Helped artist Tonran sell over 30 original and limited-edition works via storytelling-driven drop campaigns.
Blended curatorial voice with content strategy to turn emerging artists into collectible brands.
Coordinated marketing campaigns, forged a key partnership with South China’s largest art center, and monitored KPIs to maximize ROI.

Worked on a supply chain optimization project for a major pharmaceutical client.
Used data analysis to identify cost-saving solutions and streamline logistics performance.